disk-by-mail

disk-by-mail
= DBM
In marketing research, an interviewing method in which a respondent is sent a disk containing the questionnaire through the post. This has to be completed using a personal computer. The disk is then returned to the researcher for processing. Completed questionnaires can also be returned by e-mail. The dangers of importing computer viruses must be taken into account by researchers.

Big dictionary of business and management. 2014.

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